Every dog that leaps off the dock like it’s chasing gold, and every cat that treats the living room like an obstacle course, might just have a shot at real stardom this summer.
Premium pet food brand Nulo has launched the Nulo Summer Games presented by Petco, a nationwide contest built to celebrate the athleticism, personality, and competitive spirit of dogs and cats across the country. The campaign runs through August 26, 2026, and invites pet parents to submit a photo or video capturing their pet’s best “sport” or athletic moment for a shot at something most contests don’t offer: an actual pet athlete endorsement contract.
How to Enter
Getting in the running is simple. Pet parents need to follow both @nulopetfood and @petco on Instagram, post a photo or video showing their pet in action, tag both accounts, and include #Nulo_Contest in the caption. Full entry requirements are listed at www.nulosummergames.com.
What’s Actually at Stake
This isn’t your typical cute-pet-photo giveaway. Six winning pets — three dogs and three cats — will be named Gold, Silver, or Bronze Medalists, and every single one receives an official Team Nulo pet athlete endorsement contract.
Gold Medalists get the full star treatment: a one-year endorsement contract, a full year’s supply of Nulo food, a personalized congratulations video from one of Nulo’s Gold Medalist ambassadors, custom collectible trading pins featuring their pet, a spot on a custom Nulo kibble bag, and a signing day announcement. They’ll also be featured in an upcoming national Nulo advertising campaign.
Silver and Bronze Medalists aren’t left out either, walking away with six-month and one-month Nulo supplies respectively, along with a Team Nulo merch kit. Even the runners-up get something: additional finalists each receive a one-month supply of Nulo.
Real Olympians Are Judging This
Adding some serious star power to the panel, three Team Nulo Gold Medalist athletes will serve as judges: three-time Olympic shot put gold medalist Ryan Crouser, swimmer Regan Smith, and Paralympic swimming champion Jessica Long. Entries will be evaluated on talent, entertainment value, and overall quality of submission — giving pet parents plenty of room to show off creativity and personality, not just raw athleticism.
Each judge will also personally welcome the winning pets to Team Nulo through congratulatory videos of their own.
Why Nulo Is Betting on Pet Athleticism
“At Nulo, we’ve always believed there’s an inner athlete in every pet,” said Michael Landa, Nulo founder and CEO. “The Nulo Summer Games is a fun, meaningful way to celebrate the dogs and cats who inspire us every day with their energy, resilience and personality, while giving pet parents the chance to see their four-legged companions recognized as the true athletes they are.”
Ryan Crouser echoed that sentiment, drawing on his own experience with his dog, Koda. “My dog Koda is my training partner and one of my biggest supporters, so I love the idea of recognizing dogs and cats for their athletic abilities and the fun they bring to our lives,” Crouser said, noting Koda’s specialty is diving. “Whether your pet is swimming in the pool, sprinting across the yard or just showing off, the Nulo Summer Games are a great reminder that every pet has an athlete inside them.”
A Bigger Presence at Petco Stores
The campaign extends beyond social media into thousands of Petco locations nationwide, where in-store displays will feature Crouser, Smith, and Long. Shoppers can also take advantage of a limited-time “20/26” promotion, offering 20 percent off any purchase of $26 or more on Nulo products during the contest window.
Winners will be announced after the contest closes, with celebrations planned across Nulo’s own channels, including a signing day moment and future campaign storytelling.
The Bottom Line
For pet parents whose dogs and cats have always felt like the real athletes of the household, the Nulo Summer Games offers a genuinely fun way to get that recognized — with prizes, national visibility, and Olympic-level bragging rights all on the table. Full contest rules and prize details are available at www.nulosummergames.com.
Pets News Network is India’s first dedicated media platform for the pet and animal industry. For breaking global pet news, brand coverage, and advertising enquiries, contact: ankur@petsnewsnetwork.com
