Plant-based pet nutrition company Omni Pet | B Corp™ has achieved another major milestone, securing £11 million (approximately $14.5 million) in Series A funding to fuel its next phase of growth. The investment comes just over a year after the UK startup captured national attention with a successful appearance on Dragons’ Den, where it earned backing from prominent investors Deborah Meaden and Steven Bartlett.
The latest funding round was led by IW Capital and Redrice Ventures, with participation from RootBridge Capital, Digitalis Ventures, Lever VC, and several other investors. Deborah Meaden has also increased her investment in the company, reinforcing her confidence in Omni’s long-term vision and growth potential.
A Fast-Growing Name in Sustainable Pet Nutrition
Founded by veterinarian Dr. Guy Sandelowsky and entrepreneur Shiv Sivakumar, Omni was created to offer nutritionally complete, veterinary-formulated dog food using alternative proteins instead of conventional meat. The company focuses on helping dogs with food sensitivities while reducing the environmental footprint associated with traditional pet food production.
Its product lineup has expanded well beyond dry food and now includes wet meals, treats, dental sticks, supplements, grooming products, and wellness solutions designed to support everything from digestive health to skin care and anxiety management.
Remarkable Growth Since Dragons’ Den
Omni’s appearance on Dragons’ Den proved to be a turning point for the business. Following the television broadcast, the company reported a sharp rise in customer demand, with sales increasing significantly and thousands of new customers joining within months.
Over the past year, Omni says its revenue has grown more than tenfold, while hundreds of thousands of dogs have benefited from its products. The company has also expanded its research initiatives, strengthened its product portfolio, and grown its team to support rising demand.
Funding to Support International Expansion
The newly raised capital will be used to expand Omni’s presence across the UK, strengthen relationships with major retailers, and accelerate its planned entry into the United States. The investment will also support continued scientific research, product innovation, and manufacturing expansion as the company scales internationally.
Among its upcoming innovations is LeanPaws, a veterinary-developed weight management supplement for dogs. Designed to support healthy weight control using dietary fibers, resistant starches, probiotics, and prebiotics, the product is currently being prepared for launch following encouraging early trial results.
Investors Back the Mission
Commenting on the latest investment, Deborah Meaden said Omni’s impressive progress since its television debut reinforced her decision to increase her backing. She believes the company’s rapid growth reflects the strength of both its leadership and its mission to improve pet health through science-backed nutrition.
Co-founder Dr. Guy Sandelowsky has consistently emphasized that Omni’s goal is not simply to replace meat but to provide dogs with complete nutrition using carefully selected novel proteins that may benefit pets with common food allergies and sensitivities.
A Growing Market for Sustainable Pet Food
Omni’s latest fundraising reflects a broader shift taking place across the global pet care industry. As more pet owners seek healthier diets, allergy-friendly ingredients, and environmentally responsible products, demand for alternative protein pet food continues to rise.
By combining veterinary expertise with sustainability and innovation, Omni is positioning itself as one of the leading companies shaping the future of pet nutrition.
From earning investment on Dragons’ Den to securing $14.5 million in fresh funding, the company has rapidly evolved from an ambitious startup into one of the fastest-growing names in the modern pet food industry, with its sights now firmly set on global expansion.
